Adidas Launches Retail AR Experience With Eyecandylab

Eyecandylab , which specializes in creating interactive video-triggered augmented reality experiences, has developed a concept with Adidas that brings storytelling and immersive experience within a physical store to a new level. The project raises awareness of Adidas' sustainably manufactured products made from recycled ocean plastic. (Read More)

OIA Finds $2.6B Outdoor Industry Impact From Tariffs

OIA Finds $2.6B Outdoor Industry Impact From Tariffs

The outdoor industry has been hit hard by a tax “avalanche” as new tariff data from Outdoor Industry Association (OIA) indicates that American outdoor businesses have paid an additional $2.6 billion in punitive tariffs over last year, as the trade war with China rages on with no definitive end in sight. (Read More)

New Balance Signs Dejounte Murray

New Balance has signed San Antonio Spurs guard Dejounte Murray to an endorsement deal with New Balance. Murray joins Kawhi Leonard of the Los Angeles Clippers and Oklahoma City Thunder rookie Darius Bazley. (Read More)

TJX Lifts Guidance On Q3 Beat

The TJX Companies Inc. raised its guidance for the year as both sales and earnings per share exceeded expectations in the third quarter. The report also shows that the store count for Sierra Trading has grown to 46 from 39 a year ago. (Read More)


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