Varsity Brands Launches Fourth Annual School Spirit Awards

Varsity Brands announced the launch of its 2019 Varsity Brands School Spirit Awards, a national awards program celebrating student achievement in America’s high schools. Officially commencing today on National School Spirit Day, the Varsity Brands School Spirit Awards invites high schools nationwide to participate in National School Spirit Day by hosting on-campus pep rallies and sharing their school spirit on social media.

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Champion To Open Store In Chicago

Champion Athleticwear is continuing to expand the company’s retail footprint with the company’s first store in Chicago and the company’s third in the U.S. overall. The store is at 1520 North Milwaukee Avenue.

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NFL Experience In Times Square To Close

The Times Square-based NFL Experience—a 40,000-square-foot attraction featuring a 4-D roller-coaster theater—is closing doors on September 30 after being open for just 10 months, according to the New York Post. The project—a joint venture between the NFL and Cirque du Soleil—was not able to meet its financial goals.

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Athleta to Introduce Men’s Athleisure Line

Gap Inc. announced the launch of Hill City, a men’s athleisure brand. Hill City is slated to launch mid-October available exclusively at, and pieces from the brand will also be displayed at 50 select Athleta locations.

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