Apparel Updates

Spalding Named Official Basketball Of Canadian Elite Basketball League

Jan 21, 2019

Spalding and the Canadian Elite Basketball League entered into a three-year partnership agreement that makes Spalding the Official Basketball of the CEBL.

Antigua Signs License Agreement With U.N. Clothing Company

Jan 21, 2019

The Antigua Group, Inc., one of the nation’s leading designers and marketers of lifestyle apparel under the Antigua brand, announced that it has signed a license agreement with U.N. Clothing Company LLC to produce Antigua branded underwear, swimwear and loungewear.

Adidas Launches Sports Accelerator Program

Jan 21, 2019

Adidas announced the launch of its new sports accelerator program “Platform A” at Station F, the world’s largest start-up campus located in Paris. Thirteen start-ups have been selected to work with Adidas on new business initiatives for the sports industry starting in January.

Puma Establishes New North American Headquarters

Jan 21, 2019

As part of its growth, retention and recruitment strategy, Puma North America Inc. announced plans to establish a new North American headquarters in Somerville, MA in 2021. The new headquarters will bring together two Puma offices, currently based in Boston and Westford.

Altra Signs World Champion Obstacle Course Racer And Ultrarunner

Jan 21, 2019

Altra signed world champion obstacle course racer Amelia Boone to its Elite Team. Boone has won the Spartan Race World and Toughest Mudder championships.

Sears’ Unsecured Creditors Object To Lampert’s Deal To Save Company

Jan 21, 2019

The official committee of unsecured creditors said in a court filing it opposed the sale to chairman Eddie Lampert and asked court permission to file under seal a complaint against ESL for years of misconduct.

Adobe: U.S. Holiday Online Sales Grew 16.5 Percent

Jan 21, 2019

AdobeAnalytics reported that $126 billion was spent online this holiday season (November 1 – December 31), an increase of 16.5 percent year-over-year. Smartphones drove half the traffic (51 percent) for the first time ever, accounting for nearly a third (31 percent) of revenue, 34 percent growth year-over-year.

Fanatics Signs Apparel Partnership With University Of Florida

Jan 21, 2019

Fanatics has signed a new apparel deal with University of Florida, making it the school’s primary partner for licensed merchandise

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