SGB Today Apparel
A4 Goes Green
The manufacturer of sportswear and team uniforms, reported that it is now making all its “most popular” apparel, and the “vast majority” of its line, with recycled polyester.
Prince Teams Up With Target on Limited-Edition Pickleball Collection
Prince, the tennis and lifestyle apparel brand, will release a limited-edition pickleball collection with Target on April 20.
The Resurgence of Wholesale, Harnessing New Strategies for 2024, Part 1
This is Part 1 of 3 in a series of sponsored post from ENDVR.
Nike Doubles Down on Evolving Air to New Levels for Summer Olympics
Nike, Inc. will debut a new line of products that signals a multi-year innovation cycle, and plans to deliver better, faster and more efficient solutions for athletes this summer at the Paris Olympics.
Puma Launches Brand Campaign to Strengthen Sports Performance Positioning
It is the first time that Puma has one message—Forever. Faster.—throughout an entire year and across all performance categories, including Football, Running, Basketball, and Handball.
Puma Golf x Quiet Golf Introduce Contemporary Golf Collection
The contemporary styles include cable knit sweaters and half zips to crewneck sweatshirts and graphic tees “that capture the essence of spring and summer golf.”
Carhartt Launches Limited-Edition National Park Collection
“Inspired by the hardworking people who preserve the beauty and safety of our national parks, this collection aims to raise awareness around our partnership with the National Park Foundation.” —Susan Hennike, Chief Brand Officer, Carhartt
Centerline Athletics Launches Pickleball Apparel Line
Designed by pickleball players for pickleball players, at the forefront of the launch is a strategic partnership with Thomas Wilson, a Top 10 Pro Pickleball Association (PPA) athlete.
Bridging DTC and Wholesale: Your Brand’s Path to Sales
Discover how blending DTC and wholesale strategies with a dash of tech can boost your brand’s sales and market presence.
Algenesis Unveils Groundbreaking Biodegradable TPU Material
Algenesis’ partnership with Trelleborg underscores the material’s versatility and potential to disrupt industries ranging from aerospace applications to outdoor apparel.
New Era Cap Signs Multi-Year Collab With Pro BMX Athlete Nigel Sylvester
Sylvester to serve as creative advisor in multi-year deal with New Era Cap.
“Unfortunately, Not A Lot Has Changed For Girls In Football”
German national team captain Alexandra Popp speaks to Puma CEO Arne Freundt about leadership and the challenges of women in football (soccer).
Dick’s House of Sport Partners with Former NFL Pro J.J. Watt
“J.J.’s passion for sport and his commitment to the community make him the perfect fit for Dick’s House of Sport.” —Mark Rooks, VP of creative, sponsorships and entertainment, Dick’s Sporting Goods
Adidas Introduces Twistknit and Twistweave in Ultimate365 Golf Apparel Collection
Adidas Golf’s new material concepts, Twistknit and Twistweave, are now part of its Ultimate365 golf apparel range for men and women.
Curry Brand Signs South Carolina Guard as First Collegiate Athlete
Under Armour, Inc. signed MiLaysia Fulwiley to a multi-year NIL deal with the Curry Brand.
