SGB Executive

Case Study: Burton’s Patience In China Paying Off

In a companion piece to our special report on how U.S. snow sports brands can expand to China, SGB examines how Burton Snowboards established a strong presence in the China market way back in 2003. Now that the Winter Olympics are coming to China in three years, the Vermont-based brand is well-positioned for a booming snow sports marketplace. Here’s how they did it.

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