Keen is launching a #iamUneek photo contest on Instagram. The three-month contest will run through June 30 with a weekly $1,000 cash-prize winner for the most unique photo submitted during that week…
Category: Outdoor
Vibram Announces Warrior Dash Details
Vibram FiveFingers announced the details of its continued long-term partnership with Warrior Dash, a leading obstacle race series, for 2015…
New Balance Football Announces Sponsorship of Costa Rican Football Federation
New Balance announced its kit sponsorship deal with the Costa Rican national football team. The deal will see New Balance design kits and training gear for the national men’s and women’s teams as well as youth, beach soccer…
SSL Announced 30-Year President Steve Rogers to Step Down
After 30 years of service as president and CEO of Sports Specialist Ltd. (SSL), Stephen Rogers will retire effective July 31, 2015. Read our exclusive Q & A…
Patagonia Invests in Natural Textile Treatments
Patagonia has made a strategic investment in Beyond Surface Technologies, a chemical company focused on producing high-performance textile treatments from natural raw materials…
Hillsound Equipment Athletes Take Top Spots at Gore-Tex Grand Traverse
Hillsound Equipment announce its brand ambassadors Stevie Kremer and Marshall Thomson wins at the Gore-Tex Grand Traverse, a grueling ski mountaineering race.
New Balance Signs Robinson Cano
New Balance has signed Robinson Cano, star second basemen of the Seattle Mariners. New Balance will outfit the six-time All-Star both on and off the field. New Balance also partnered with the RC22 Foundation, Cano’s charity…
Rip Curl Hires SVP of Sales and Marketing, NA
Rip Curl promoted Dylan Slater to senior vice president of sales & marketing for North America…
Dick’s SG Sets Grand Opening for Store in Burlington, IA
Dick's Sporting Goods will be opening its 6th store in Iowa in Burlington. It will also be opening a relocated store this week at The Shoppes at Parma in Parma, OH…
Exxel Outdoors Acquires American Rec
Exxel Outdoors has signed a definitive agreement to acquire American Recreation Products LLC (American Rec). The acquisition will combine the iconic outdoor brands of the American Rec portfolio, which includes Sierra Designs, Kelty, Slumberjack, Wenzel, U
Yakima Seeks More Facetime with Reps and Retailers
Yakima Products Inc.'s new go-to-market strategy calls for getting a lot more face time with reps and retailers this year. The effort will kick off in June at an invitation only preview of its 2016 line and include a greater presence at regional rep
ILWU Delegates Recommend Tentative Agreement
ILWU Coast Longshore Caucus delegates voted Friday to recommend approval of the tentative agreement reached on Feb. 20, 2015, between the union and employers represented by the Pacific Maritime Association (PMA)…
Cabela’s Discloses Plans for Store in British Columbia
Cabela’s Inc. could begin construction this year on a store in Abbotsford, British Columbia if it receives needed government approvals…
Sportsman’s Warehouse Sees Further Stabilization in Q4
Sportsman's Warehouse Holdings Inc. reported fourth quarter profits improved before special charges. Same-store sales declined due to challenges in the guns and ammunition category but marked a smaller drop than recent quarters…
Yurbuds Picks Nordic Distributor
Yurbuds has named the Swedish distributor RLVNT Distribution AB to distribute its headphones for athletes in the Nordic countries…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal