Compiled and presented by the SportsOneSource Market Research team, The Sportsman’s Brand Strength Report surveyed 2,509 Sportsman's category consumers providing information on awareness levels, recent purchases and intent to purchase for 119 c
Category: Outdoor
Gaiam to Help Bring Yoga to At-Risk Youth and Vets
Gaiam Inc. partnered with the Give Back Yoga Foundation, which makes yoga available to at-risk youth, veterans with PTSD and others who otherwise can not afford to cultivate a regular practice…
HanesBrands Closes Knights Apparel Acquisition
HanesBrands acquisition of Knights Apparel from Merit Capital Partners closed as expected on April 6 in an all-cash transaction that values Knights at approximately $200 million on an enterprise basis. Knights sells apparel under license from colleges and
FibeRio Technology Partners with VF Corp.
FibeRio Technology Corporation has entered a strategic partnership with VF Corporation to develop and commercialize next-generation, performance apparel fabrics leveraging FibeRio's proprietary nanotechnology…
Cherokee to Provide Sports Direct with Tony Hawk Collection
Cherokee Global Brands has entered into a new license agreement with Sports Direct International plc to launch a broad assortment of Tony Hawk signature clothing and accessories online and in Sports Direct stores throughout Europe this upcoming fall/winte
Enu to Sponsor American Rugby Pro Training Center
American Rugby Pro Training Center that Trovita Health Science, the makers of the Enu nutritional shake, as an official nutrition partner of the Little Rock rugby facility…
Combat Signs Pro Fastpitch Star Madison Shipman
Combat, which is owned by Performance Sports Group, signed National Pro Fastpitch (NPF) star Madison Shipman to an endorsement deal…
Major League Lacrosse Puts Triax Smart Impact Monitors On Athletes
Major League Lacrosse (MLL) announced a partnership to outfit players for the 2015 season with the Triax Technologies Smart Impact Monitors (SIM) to track and assess head impacts during select practices and games…
Lids Launches MLB Promotion
Lids Sports Group partnered with Major League Baseball (MLB) to offer fans an opportunity to customize MLB hats purchased at Lids during the opening week of the 2015 season. With a purchase of $30 or more of…
Keen Presents Uneek Photo Contest
Keen is launching a #iamUneek photo contest on Instagram. The three-month contest will run through June 30 with a weekly $1,000 cash-prize winner for the most unique photo submitted during that week…
Vibram Announces Warrior Dash Details
Vibram FiveFingers announced the details of its continued long-term partnership with Warrior Dash, a leading obstacle race series, for 2015…
New Balance Football Announces Sponsorship of Costa Rican Football Federation
New Balance announced its kit sponsorship deal with the Costa Rican national football team. The deal will see New Balance design kits and training gear for the national men’s and women’s teams as well as youth, beach soccer…
Deckers Brands Appoints New Teva Brand President
Deckers Brands appointed Wendy Yang as Teva Brand President, effective May 1. Yang joins Deckers from New Balance where she served as general manager, women's training, lifestyle, walking since 2012…
Accell North America Puts IBD Sales Under Pizzi
Accell North America (ANA) named Currie Technologies president and e-bike evangelist Larry Pizzi to the additional role of SVP of sales and marketing for ANA's IBD business, which comprises Raleigh, Lapierre, Redline and SBS…
Saucony Launches ‘Seeker’ Global Brand Campaign
Saucony launched its largest marketing effort in history – a multi-media global brand campaign that reminds readers, viewers and listeners to seek out their potential through the transformative power of running…
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