Typhoon, a California-based optics manufacturer, has renewed its sponsorship of the Walmart FLW Tour for the 2015 tournament season. Financial terms of the agreement were not disclosed…
Category: Outdoor
The Buckle’s Comps Inch Up 0.7 Percent in March
The Buckle, Inc. announced that comparable store net sales, for stores open at least one year, for the five-week period ended Apr. 4, 2015 decreased 0.5 percent…
Accell NA Reassigns Pizzi to Reenergize Lagging IBD Sales
Accell North America (ANA) elevated its e-bike evangelist Larry Pizzi to the newly created role of senior vice president of sales and marketing for its Independent Bicycle Dealer (IBD) business a month after its Dutch parent Accell Group NV reported disap
GoodLife Fitness Raises $70MM in Debt
GoodLife Fitness Centres Inc. secured a $70 million second lien credit facility it said would help it accelerate its expansion across Canada. The deal comes as the company considers expanding into many of the former Target stores across Canada, where Good
ISPO Exhibitors Add More than $9,000 to EOCA Coffers
Outdoor brands contributed a record €8,556 to the European Outdoor Conservation Association, or EOCA, at the recent ISPO trade show in Munich…
Keds Introduces Taylor Swift Tour Collection
Keds is kicking off its participation as an official tour sponsor of Taylor Swift's The 1989 World Tour with a new collection of limited edition sneakers…
Swix Supports Canadian National Ski Team
Swix has inked a five-year deal to supply all training and racing apparel for the Canadian National Ski Team…
Utah Apparel Startup Raises Expansion Capital
Discrete has secured an investment from HyperActive Capital that will enable the Utah-based outdoor and active lifestyle brand to scale operations…
Lids Launches MLB Promotion
Lids Sports Group partnered with Major League Baseball (MLB) to offer fans an opportunity to customize MLB hats purchased at Lids during the opening week of the 2015 season. With a purchase of $30 or more of…
Sports Specialists Ltd. President Stephen Rogers Resigns
Sports Specialists Ltd. (SSL) has hired The Forest Group to help it search for its next president following the announcement that SSL President/ CEO Stephen Rogers will retire July 31 after more than 30 years in the post…
SPRO Renews Sponsorship of Collegiate Bass Fishing Series
SPRO Corp., the manufacturer of fishing lures and tackle, will renew its sponsorship of the 2015 Cabela’s Collegiate Bass Fishing Series, according to The Association of College Anglers…
Rykä to Sponsor 2015 SCW Mania
Rykä, the women-only sport brand owned by Brown Shoe Co., will serve as the exclusive footwear sponsor of the 2015 SCW MANIA Fitness PRO Conventions…
Sport Haley/Bette and Court Hires VP of Sales
Sport Haley/Bette & Court, a wholly owned subsidiary of publicly traded company Sport-Haley Holdings. has named Joe Westby vice president of sales for its Sport Haley and Bette & Court brands…
Counterfeit Apparel/Accessories Top 2014 Seizures
Wearing apparel and accessories again topped the listed of most seized counterfeit commodities in 2014, according to U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement’s Homeland Security Investigations…
Wenzel to Strengthen Exxel Outdoors’ Mass Business
Privately owned Exxel Outdoors definitive agreement to acquire American Rec LLC would combine two of the largest U.S.-based original equipment manufacturers of camping gear for the mass and full-line sporting goods channels…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal