Unifi and the Wyndham Championship raised awareness around the importance of plastic recycling during the 79th annual Wyndham Championship in Greensboro, NC, on August 13-19.
Category: Outdoor
L.L. Bean Makes Multi-Million-Dollar Commitment To National Parks
L.L. Bean is extending its support of the national parks community with a multi-year, $3 million premier partnership with the National Park Foundation for the Find Your Park/Encuentra Tu Parque movement.
SIA President Nick Sargent To Testify About Tariff Impact On Snow Sports
Nick Sargent, president of Snowsports Industries America (SIA), will testify Monday, August 27, before the Office of the United States Trade Representative in Washington, D.C., to express concern over the proposed tariffs on $200 billion worth of consumer goods from China.
Aisle Talk Week of August 20
Top headlines from the active lifestyle industry you may have missed this week, including 5.11 opening a new store in Reno, NV, as part of a nationwide brick-and-mortar retail expansion.
U.S., China Escalate Trade War With New Round Of Tariffs
The United States and China went ahead with tariff hikes on billions of dollars of each other’s automobiles, factory machinery and other goods Thursday in an escalation of a battle over Beijing’s technology policy that companies worry will chill global economic growth.
Conservation Alliance Hosts First Backyard Collective Event In Grand Rapids
More than 50 volunteers from five member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Grand Rapids, MI, on Tuesday, August 14.
Atomic, FIS Partner For Bring Children To The Snow
Ski manufacturer Atomic and FIS program Bring Children to the Snow have entered into a partnership to bring the next generation to snow sports.
Under Armour’s Collaboration with “The Rock” Tops List Of Best-Matched Celebrity Endorsements
Wrestler-turned-actor Dwayne Johnson’s endorsement deal with Under Armour earned top ranking among best-matched celebrity-brand partnerships in the fashion and retail sectors, according to a study from Spotted. Also ranking high was Crocs’ partnership with Drew Barrymore, Under Armour and Steph Curry, Reebok and Gal Gadot, Adidas and Lionel Messi, Asics and Novak Djokovic and Marmot and Nick Offerman.
The Storyteller: Joe Prebich Outlines Vision For Mammut North America
Joe Prebich, who was appointed CEO and managing director of Mammut North America in April, spoke with SGB at length about the company’s ambitious plans to grow the 156-year-old, Switzerland-based apparel and gear brand’s presence on this side of the Atlantic.
OIA Announces Winners Of Inaugural ‘Together We Are A Force’ Awards
The Outdoor Industry Association has announced the winners of the inaugural Together We Are a Force awards to celebrate the collaborative spirit of the outdoor industry.
REI Co-Op Extends Used Gear Digital Platform
REI Co-op is reaffirming the company’s commitment to sustainable, affordable pre-loved gear for customers, with a refreshed used gear website featuring new brands and more product categories available for purchase and a series of member-to-member gear swaps and a team of employees dedicated to getting lightly used products in the hands of more customers.
Gander Outdoors Sets Grand Opening In Plattsburgh, NY
Gander Outdoors, formerly known as Gander Mountain, is now open in Plattsburgh, NY. A grand opening event is planned for Saturday, August 25, 2018 at 60 Smithfield Boulevard. The 43,000-square-foot location is one of five facilities in the state.
Ortholite Hires Marty Greenwald As Global Sales Director
OrthoLite announced the hire of Marty Greenwald as global sales director. This new position will further expand OrthoLite’s reach geographically while providing additional support to both brand partners and the entire OrthoLite sales organization in the United States, Asia, Europe, South America and beyond.
Croakies Returns For Second Year As Pacific Paddle Games Sponsor
Croakies announced the company has reached an agreement with the stand-up paddle community’s biggest race weekend, the Pacific Paddle Games presented by Salt Life (October 6 – 7, Dana Point, CA), returning as a Gold Level event sponsor and the exclusive eyewear retainer for 2018.
Hyland’s Partners With Hood To Coast
Hyland’s, a specialist in cramp relief for endurance athletes, is partnering with the Hood To Coast relay, an event that begins on August 24 at the base of Mount Hood and finishes 199 miles later in Seaside, OR.
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