Black Diamond Equipment, Ltd. sent Walmart a cease and desist notice in response to news Monday announcing the launch of a new outdoor website on Walmart.com curated by Moosejaw. In response, Wal-Mart in a statement said it feels the Premium Outdoor site will be a “really positive development” for the outdoor community and Wal-Mart and Moosejaw will continue to seek out brands that “share our commitment to driving a truly inclusive outdoor industry.”
Category: Outdoor
Garmont Expands North American Sales Team
Garmont expanded its sales team with the addition of the Outside Group and JCA Sales.

Superfeet: Taking Shape To New Realms
Superfeet has grown more than 40 percent in the last five years, moved into footwear and 3D-printing, become 100-percent employee owned and now has a new mission statement. John Rauvola, Superfeet’s CEO, discusses the new mission, emerging opportunities in new and old areas, and the company’s unique culture.

Merrell Names Adam Craig VP Sales, U.S.
Merrell announced the appointment of Adam Craig to the position of vice president of sales, U.S. For the last 20 years, Craig has been with Columbia Sportswear in various sales roles. Since 2013, he served as the director of U.S. sales for Columbia Footwear.
Ikon Pass Adds Taos Ski Valley
The Ikon Pass announced that Taos Ski Valley in New Mexico will join the Ikon Pass community for winter 2018/2019, offering expanded access across the Rockies from British Columbia to New Mexico.
Stio Ramps Up Hiring
Stio, the mountain lifestyle brand headquartered in Jackson Hole, WY, recently announced numerous new hires to support the company’s continued growth.

Surf9 Lands On 2018 Inc. 5000 List
Surf9 LLC, a designer and manufacturer of footwear and inflatable watersports products, has made the annual Inc. 5000 List by Inc. Magazine at the 2,439th spot.

REI To Hold Instagram Contest Around HBO’s Camping Series
REI Co-op partnered with HBO to launch a nationwide Instagram contest, #CampingHBOContest, to celebrate the release of HBO’s new, original comedy series Camping, starring Jennifer Garner. Advance screening parties at will be held at three REI flagship stores across the country.
5.11 Tactical Appoints New CEO
5.11 Tactical announced today that Francisco Morales, co-founder and president of 5.11, has been appointed as the company’s chief executive officer, effective September 4. 5.11 also announced the appointment of Matt Hyde as executive chairman.

Moosejaw Brings Premium Outdoor To Walmart.com
In an interview with SGB Executive, Eoin Comerford, general manager of Outdoor, Walmart U.S. e-commerce and CEO of Moosejaw, said Wal-Mart’s “whole strategy” in acquiring several specialty e-tailers was to bring a “wider assortment” to the Walmart.com platform. A curated website distinct from the Moosejaw.com website was eventually seen as the best path for both businesses.

U.S., Mexico Reach Preliminary Agreement To Restructure NAFTA
The Trump administration and Mexico have reached a preliminary accord to end the North American Free Trade Agreement and replace the agreement with a deal that the administration wants to be more favorable to the United States, according to the Associated Press.
Ikon Pass Adds Solitude Mountain Resort And Brighton Resort
Ikon Pass holders now have access to nearly 10,000 acres of terrain in Utah between Deer Valley Resort, Alta, Snowbird, and now Solitude Mountain Resort and Brighton Resort – the most terrain offered in Utah on any season pass.
SIMA Appoints New Board President And Vice President
Kelly Gibson is stepping down as CEO of Rip Curl position to pursue new opportunities and is therefore also stepping down as SIMA president. SIMA’s board of directors appointed Shannan North of Billabong to fill the vacated president position.
VonZipper Hires Global Design Director
VonZipper, the eyewear specialist, has hired Josh Hartley as global design director and chief officer of product.

Walmart Introduces Premium Outdoor Site Curated By Moosejaw
Walmart.com on Monday opened a Premium Outdoor Store curated by Moosejaw. This marks the first time that Walmart is creating an online store on the company’s flagship site for one of the company’s acquired specialty retailers.