Athleta launched its first resale platform, Always Athleta, in partnership with ThredUp. Owned by Gap, Inc., the platform will be used to understand customer purchasing behavior better and attract new customers to the brand.
Category: Apparel
Active Ride Shop Acquired By Former President
Active Ride Shop, based in Temecula, CA, announced that The Phoenix Project, Inc, a group led by former Active President, Esmail Mawjee, had purchased the company.
Peloton Loses Lululemon Infringement Lawsuit
According to Reuters, a U.S. judge today dismissed Peloton’s lawsuit seeking a declaration that it did not infringe Lululemon’s patents in developing its apparel line.
Signa Sports United Hired Managing Director, Tennis-Point Berlin
Signa Sports United hired Stefan Salzer as managing director Tennis-Point Berlin, a German company specializing in selling tennis and running equipment.
Nike’s Q1 Tops Wall Street Targets
Nike, Inc. reported sales grew 4 percent on a reported basis and 10 percent on a currency-neutral basis in the first quarter ending August 31.
Amazon Increases Wages For Warehouse And Delivery Workers
Amazon said it would invest $1 billion over the next year to increase the salaries of its “frontline workers” and introduce a perk that gives them access to a portion of their paycheck before payday.
Vans Hires Global Chief Product And Merchandising Officer
Vans hired Marissa Pardini, vice president and general manager of The North Face Americas region, as chief product and merchandising officer for global Vans.
Brand Velocity Group Acquires Score Sports
Brand Velocity Group announced its acquisition of Score Sports, a designer, manufacturer and seller of youth team sports uniforms and equipment. The terms of the transaction were not disclosed.
Vuori Launches In Asia, Mexico And The Middle East
Vuori continues its global rollout that started this year, entering China, Hong Kong, Singapore, the Middle East, and Mexico through branded e-commerce stores in those countries except China. Vuori, for now, is available exclusively through Tmall, China’s direct-to-consumer website.
Dunham’s Expands Into Arkansas With First Retail Store
Dunham’s Sports continues to move forward with its accelerated growth strategy.
Lululemon Hires New Senior VP EMEA Region
Lululemon announced it hired Sarah Clark as VP of EMEA to lead the company as it “continues to grow and deliver on its next chapter of international expansion.”
Macy’s Launches Digital Marketplace
Macy’s announced it launched its digital marketplace on macys.com. The site enables third-party sellers to integrate their products into Macy’s e-commerce structure, with seller tools to monitor, drive and grow their business through Macy’s.
Fanatics Partners On Next-Day Delivery
Fanatics is offering next-day delivery in several U.S. cities through Roadie, an Atlanta-based delivery platform.
VF Corp. Introduces Fiscal Year 2027 Long-Term Strategic Plan
At its 2022 Investor Day in Denver, CO, VF Corp. will introduce its fiscal year 2027 (FY27) long-term strategic growth plan that calls for sales to climb mid- to high-single-digit percent in constant dollars on average over the next five years with faster earnings growth. VF also downwardly revised its FY23 outlook due partly to lower-than-expected current quarter results.
Tracksmith To Open Store In London
Boston-based Tracksmith is opening its first store in London. The running brand has only one store on Newberry Street in Boston.
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