Brooks Running crowned Manuel Castellanos of Lakeview Charter High School in San Fernando, CA as its Coach of the Year…
Category: Apparel
Soccer.com Teams with Makita in Annual Sweepstakes
Soccer.com, which claims to be the largest online soccer retailer in the world, launched the Seventh Annual El Tricolor Contest in partnership with the Makita USA…
Crocs Launches Twitter Campaign
Crocs partnered with advertising agency McKinney to launch a new interactive advertising campaign on Twitter. The campaign allows users to style their own fashion show that takes place virtually…
Everlast Opens First Stores in the U.S.
Everlast Worldwide is opening all three of its first U.S. brand stores in Florida. The stores will showcase boxing and mixed martial arts gear, alongside its new line of fitness apparel for men and women…
Intel Acquires Recon Instruments
Intel Corp. has acquired heads up display manufacturer Recon Instruments in an affirmation of its commitment to the smart eyewear category that Google abandoned earlier this year…
Fitbit’s IPO Sizzles
Proving many of its critics wrong and highlighting the hot prospects for the health-tracking device category, Fitbit last week made a huge splash in its initial public offering…
Puma Launches Arsenal Fans Film
Puma launched the new Arsenal Home Kit Powered by Fans film, revealing the role the Gunners’ supporters play in inspiring the team to perform on the pitch…
Brooks Appoints Leo Burnett as Advertising Agency
Brooks Running Company appointed Leo Burnett as its global creative agency of record…
Speedo Signs Missy Franklin
Speedo USA, a division of PVH Corp., announced that five-time Olympic medalist, holder of two individual world records and competitive swimming superstar Missy Franklin has joined Team Speedo, marking her first endorsement since becoming a professional sw
Vittoria Extends Pro Deals to Shop Teams
Vittoria Industries North America Inc. has begun offering pro deal discounts on its tires and tubes as well as 3T and Selle Italia products it distributes to local cycling teams across the United States…
Nike’s Directors to Retire
Nike Inc. announced Douglas G. Houser and Orin C. Smith have decided to retire from the Nike board of directors and not stand for re-election at the annual meeting of shareholders in September 2015…
NBA Finals Delivers Record TV Ratings
The NBA Finals produced record viewership for ABC while also giving the league its best results in retail and digital categories…
Riddell Launches Smarter Football Commitment Initiative
Riddell has launched an equipment grant as part of its Smarter Football Commitment that calls on players, coaches, parents and fans to take an active role in supporting safe play in the sport of football…
House Narrowly Passes TPA Trade Bill
The U.S. House of Representatives last Thursday took the first step toward resuscitating the White House’s trade agenda by passing legislation granting President Obama fast-track authority to negotiate a mammoth Pacific trade deal…
Fitbit Prices IPO Above Range
Fitbit priced its initial public offering at $20 a share on Wednesday, a dollar above its already heightened price range of $17 to $19 a share. The price values Fitbit at $4.1 billion…
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