Brunswick Corporation has acquired SCIFIT Systems, Inc., which will become a part of Life Fitness. SCIFIT is a leading provider of exercise equipment tailored to the needs of the growing number of active aging seniors…
Category: Apparel
L.L.Bean Partners with Fast and Female
L.L.Bean has agreed to a three year partnership that calls for supplying the Fast and Female technical t-shirts for the next three years. Fast and Female is a non-profit dedicated to empowerment-through-sport for North American girls age 8-18…
Nike Partners with Providence College
Nike has signed on as the official outfitter for the Providence College Friars in an expanded relationship…
Nike, New Belgium to Headline OIA Sustainability Conference
Sustainability experts from New Belgium Brewing Company and Nike Inc. will headline the Outdoor Industry Association Sustainability Insights Conference in Salt Lake City Aug. 4…
Nike to Outfit Vanderbilt
Nike will be the exclusive apparel provider for all 15 of Vanderbilt's athletics teams through 2023, the university announced. Nike first partnered with Vanderbilt in 2014…
Hickory Brands Appoints SVP of Sales
Hickory Brands, Inc. announced that Steve Sheridan has joined the company as senior vice president of sales.
ISPO Shanghai Draws Nearly 19,000
The first ISPO Shanghai trade show drew 18,957 visitors from July 2–4, 2015, according to show producer Messe München GmbH, which said it will hold the event again next year…
Tilley Endurables Acquired by British Turnaround Firm
Hilco Capital disclosed that it had acquired Canadian travel hat designer and manufacturer, Tilley Endurables, for an undisclosed sum…
PSG’s Q4 Tops Street Estimates
Performance Sports Group, the parent of Bauer, Mission, Maverik, Cascade, Inaria, Combat And Easton, reported preliminary EPS for its fiscal fourth quarter ended May 31, that easily exceeded Wall Street's consensus estimates. Revenue growth for bot

Total Hockey Recognized for Advertising
Total Hockey Inc. has been awarded four Bronze Telly Awards for commercial spots created in 2014…
Skechers Replaces Credit Agreement
Skechers USA said it entered into a new credit agreement with Bank of America, N.A., MUFG Union Bank, N.A. and HSBC Bank USA, National Association…
Li Ning’s Vice Chairman Resigns
Li Ning Co Ltd said Jin-Goon Kim, formerly interim CEO, had resigned as executive director and executive vice-chairman, effective July 4, to pursue other business commitments…
Sports Authority Hires Advertising Agency
Sports Authority has chosen the advertising agency Kuhl/Swaine as its partner in developing their brand and consumer engagement strategy. Chief Marketing Officer Ron Stoupa, who joined Sports Authority in late January of this year, is leading the effort..
Puma Inks Eyewear License
Puma and Kering Eyewear, a company of Puma's majority shareholder Kering, signed an eyewear partnership agreement for optical frames and sunglasses, fully effective January 2016…

City Sports Renews Partnership with Boston Triathlon
City Sports, the Boston-based specialty sporting goods retailer, has renewed their partnership with the Boston Triathlon. City Sports will co-produce two training clinics for first-time triathletes…