Brunswick Acquires SCIFIT

Brunswick Corporation has acquired SCIFIT Systems, Inc., which will become a part of Life Fitness. SCIFIT is a leading provider of exercise equipment tailored to the needs of the growing number of active aging seniors…

L.L.Bean Partners with Fast and Female

L.L.Bean has agreed to a three year partnership that calls for supplying the Fast and Female technical t-shirts for the next three years. Fast and Female is a non-profit dedicated to empowerment-through-sport for North American girls age 8-18…

Nike to Outfit Vanderbilt

Nike will be the exclusive apparel provider for all 15 of Vanderbilt's athletics teams through 2023, the university announced. Nike first partnered with Vanderbilt in 2014…

ISPO Shanghai Draws Nearly 19,000

The first ISPO Shanghai trade show drew 18,957 visitors from July 2–4, 2015, according to show producer Messe München GmbH, which said it will hold the event again next year…

PSG’s Q4 Tops Street Estimates

Performance Sports Group, the parent of Bauer, Mission, Maverik, Cascade, Inaria, Combat And Easton, reported preliminary EPS for its fiscal fourth quarter ended May 31, that easily exceeded Wall Street's consensus estimates. Revenue growth for bot

Li Ning’s Vice Chairman Resigns

Li Ning Co Ltd said Jin-Goon Kim, formerly interim CEO, had resigned as executive director and executive vice-chairman, effective July 4, to pursue other business commitments…

Sports Authority Hires Advertising Agency

Sports Authority has chosen the advertising agency Kuhl/Swaine as its partner in developing their brand and consumer engagement strategy. Chief Marketing Officer Ron Stoupa, who joined Sports Authority in late January of this year, is leading the effort..

Puma Inks Eyewear License

Puma and Kering Eyewear, a company of Puma's majority shareholder Kering, signed an eyewear partnership agreement for optical frames and sunglasses, fully effective January 2016…