Cascade Designs promoted Ken Meidell to Vice-President of Outdoor. Meidell will step into his role immediately, building on the momentum of successful new product releases for 2007 at Summer Outdoor Retailer and European OutDoor Trade Fair. As Vice-President of Outdoor, Meidell will be responsible for maximizing the talents of a global product development, sales and marketing team, and driving the vision of the thirty-five year old company in the rapidly changing outdoor specialty market.

Meidell, a seasoned outdoor practitioner, has served as Chief Information Officer with Cascade Designs for the last five years. During that time he has established the company as an industry model for supply chain information integration.

“The leadership and creativity Ken has applied to the role of Information Technology at Cascade has allowed all company departments and external partners to operate together seamlessly and therefore achieve higher goals.” said Joe Mc Swiney, President of Cascade Designs. “The timing is perfect for Ken to extend this dynamic towards establishing new standards of excellence in product brand innovation and execution.”

Meidell is a founding member of the Outdoor Industry Association’s Business to Business Standards Group and is an active member in numerous environmental access and conservation organizations. In his free time he enjoys mountain biking, snowboarding, backpacking, sea kayaking and snowshoeing.