CardVault by Tom Brady, the sports card and memorabilia retailer, is opening its first New York City store in Manhattan’s SoHo neighborhood.
“Set in one of Manhattan’s most iconic cultural shopping districts, the new store brings CardVault’s immersive collectible and retail experience to the heart of the city,” the company said in a media release.
Tom Brady acquired a 50 percent stake in CardVault in early 2025.
The SoHo store will officially open on October 8, featuring CardVault’s signature vault, as well as a curated selection of single cards, sealed boxes, packs, and collectibles from leading brands, including Topps, Panini, Upper Deck, Pokémon, and Fanatics Authentic.
“At the center of the experience is CardVault’s signature vault, displaying autographed and authenticated memorabilia—from helmets and jerseys to other game-used equipment. The store also features a collector’s lounge where customers can rip packs and connect over the hobby,” the company said. “Murals of legendary New York athletes adorn the walls, celebrating the city’s rich sports history and its connection to card collecting.”
CardVault said an exclusive line of New York City merchandise, including apparel, hats, and accessories, will be available only at this location.
“We’re thrilled to open our seventh CardVault by Tom Brady store in SoHo, a neighborhood that perfectly embodies the intersection of culture, sport, and style,” said Ed Kane, co-founder, CardVault by Tom Brady. “This new flagship brings together the best in trading cards and creates an immersive environment for collectors and fans to connect in the heart of New York City.”
As an authorized dealer for PSA, Becket, and SGC, the SoHo store will offer on-site grading submission services to help collectors preserve and enhance their most valuable cards.
Images courtesy CardVault by Tom Brady/Big Night Creative
