Canada Goose announced a new partnership with the Beside Group, a fashion distributor in the Gulf region, to accelerate its presence in the Middle East.
The agreement covers key markets including Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Oman, Bahrain, and Egypt.
Beside Group, a subsidiary of Saudi conglomerate TAJ Holding, represents a roster of international brands including Diesel, Fred Perry, Geox, Paul Smith, and Scotch & Soda, with operations across the Gulf and Levant through directly operated boutiques and multi-brand outlets.
“This partnership is a powerful alignment of global ambition and local expertise,” said Carrie Baker, president, Brand & Commercial at Canada Goose. “Together with Beside Group, we’re ready to grow, connect, and build something that lasts in one of the most valuable markets in the world.”
“We are excited to bring Canada Goose’s exceptional craftsmanship and iconic design to consumers across the GCC,” said Hisham Bedier, managing director of Beside Group. “This market has always shown a strong appreciation for premium, functional luxury, and together with Canada Goose, we look forward to delivering on that expectation.”
Image courtesy Canada Goose
