Canada Goose has been hosting a global Artist In Residence program to celebrate its stores reopening. The latest artists’ work to be showcased is in London and will be on view June 26.
As reported in Fashion Network, Canada Goose started the program in Paris with local artist Daco then moved to Milan with illustrator, art director and local designer Mila, before landing in London this week where British-Indian sculptural artist and Central Saint Martins fine art graduate Saroj Patel has taken over the window of its Regent Street flagship store. The launch on Friday coincides with the store opening after lockdown due to the coronavirus; however, Patel’s work actually began last weekend with a live art installation in the storefront window.
Canada Goose has been partnering with local artists in six cities across Europe, North America and Mainland China with the artists creating in-store art installations on the theme Live in The Open — a nod to Canada Goose’s mission “to inspire and enable all people to connect to nature, self-discovery and community”.
The campaign sees its store windows becoming an exhibition space, “giving each artist a blank canvas to showcase their artwork”. The company said each artist was “carefully chosen exemplifying the local zeitgeist and their ability to create pieces that explore how the brand’s ethos connects to the journey the local community has experienced this past year”.
The In Residence’ program will be an annual live experience designed to support local creators, giving them a global platform to inspire. Canada Goose has a long history supporting public art and artists.
Photo courtesy Canada Goose/Soroj Patel