Canada Goose has expanded its U.S. sales force with the addition of the Denne Group, handling the Midwest territory including Minnesota to Western Pennsylvania and surrounding areas, and Treeline Sales, covering the Southeast territory from Virginia to Florida and surrounding states.

The Denne Group, based in Otsego, MN, and led by Joseph Denne, has more than 23 years of experience in marketing outdoor apparel and gear, achieving several client awards along the way. Most recently, Denne has represented Arena, SKINS and Thorlo, as well as served as regional brand manager for Puma North America and director of key accounts for Adidas America.

Treeline Sales, based in Charlotte, NC, has extensive experience working with companies in the U.S. outdoor industry and has solid relationships with outdoor, ski and lifestyle accounts in the Southeast. Treeline currently supports such brands as Cloudveil, Gramicci, Hot Chilly’s and Sunice.

“Both Denne and Treeline have deep roots, proven track records, and significant insight around the U.S. core outdoor category and will serve as important members of our team,” said Ian Widmer, national sales manager for Canada Goose. “Their expertise and passion combined will help Canada Goose to continue its rapid expansion in the U.S.”

The Denne Group and Treeline Sales join Canada Goose’s existing U.S. sales team, which includes Moraine Sales, covering the Northeast territory; Sportsgear West, covering the Pacific Southwest and Rockies regions; and YPS, covering the Pacific Northwest.