Massimo Fregonese has joined the CamelBak team as Director of European Sales. Fregonese comes to CamelBak with over 12 years of European cycling industry experience, most recently at Selle Royal S.P.A. in Italy. During his time at
Selle Royal, Fregonese held several sales, marketing, and export positions, and was a key player in the launch of Fi'zi:k.
“I am honored to have the opportunity to work for such an established brand
that is the pioneer and the leader in the category,” says Fregonese. “I'm
looking forward to joining the team and working with our partners in Europe
to help CamelBak reach its full potential globally.”
“I'm thrilled to have Massimo on the team and am confident he will bring
continued success to our business in Europe,” says Layne Rigney, CamelBak's
Vice President of Recreational Sales. “As an avid outdoor enthusiast and
with his experience working with many of our key distributors, he is
well-positioned to build the hydration market in Europe for CamelBak.”
