CamelBak is offering a free CamelBak insulated stainless steel water bottle to consumers who send in a photo of their aluminum water bottle with a liner containing Bisphenol A (BPA). The photos should depict ways which consumers are recycling these aluminum bottles. The first 500 participating consumers will receive an insulated CamelBak Stainless water bottle.
CamelBak’s “Steel of a Deal” program is in response to recent reports that aluminum water bottles sold in the U.S. under various brand names through August 2008 were made with liners containing BPA. Stainless steel bottles, unlike aluminum bottles, do not need an epoxy liner.
“We’re obviously taking a light-hearted approach to a serious issue. We want to make sure people aren’t confused by the recent news about aluminum bottle liners, and ultimately turn away from reusable metal bottles,” said Sally McCoy, CEO for CamelBak.