After a comprehensive agency review process involving several premier advertising agencies, Callaway Golf Company has named Young & Rubicam Brands, Southern California (Y&R) as its agency of record.

Y&R will partner with the Company to help take the Callaway Golf brands in a fresh, new creative direction aimed at strengthening Callaway Golf’s position as the brand leader in the golf equipment category. The agency will handle golf club and golf ball communication and will immediately begin developing creative campaigns that integrate across a broad array of communications platforms.

“Y&R has an impressive track record of working with premium brands like Callaway Golf and strengthening those brands while simultaneously driving sales,” said Patrice Hutin, President and COO of Callaway Golf. “We are looking forward to a great partnership with Y&R as we embark together on developing exciting new approaches to our advertising and corporate branding and communication strategies for Callaway Golf.”

“Callaway Golf is a powerful brand with a well-established history of innovation and leadership,” added David Murphy, President and CEO of Young & Rubicam Brands, Southern California. “We are thrilled by the opportunity to work with Callaway Golf. We have relevant experience working with other leading premium brands such as Land Rover and Sony, and we will draw on that experience to help Callaway Golf fortify its status as the leading brand in the golf equipment market.”