Topgolf Callaway Brands Corp. announced that it has extended its multi-year licensing agreement with Perry Ellis International, Inc. for the design, manufacturing and distribution of Callaway-branded golf and lifestyle apparel.
Under the amended agreement, the collaboration with Perry Ellis International, Inc., originally signed in 2009, will continue through December 31, 2032.
Topgolf Callaway said the agreement ensures a stable and long-term partnership for the Callaway apparel brand, which has secured broad global distribution across North America, Latin America, Europe, the Middle East, and Africa.
The amendment also provides for the future introduction of a premium Callaway Apparel line, to be jointly developed and launched by 2028.
“Our partnership with Perry Ellis International continues to strengthen the reach and appeal of Callaway Apparel worldwide,” said Chip Brewer, president and chief executive officer of Topgolf Callaway Brands. “Extending this relationship reflects the continued success of the brand and our shared commitment to quality, performance, and innovation.”
“Callaway Apparel’s growth over the past five years reflects the power of the Callaway brand and our team’s relentless drive to innovate,” said Oscar Feldenkreis, chief executive officer of Perry Ellis International. “This renewal underscores the strength of our collaboration and sets the stage for the next phase of global expansion, including the upcoming launch of a new premium line that brings together advanced performance materials and refined design.”
Topgolf Callaway Brands owns and operates the Callaway Apparel brand in Korea and Japan.
Image courtesy Callaway Apparel
