Cabela’s Incorporated appointed Beth M. Pritchard, who has served as CEO for Dean & DeLuca and Bath and Body Works,  to its board of directors.

“I am delighted that Beth has joined our board,” said Tommy Millner, Cabela’s chief executive officer. “Beth’s impressive retailing expertise, marketing knowledge and leadership experience will be invaluable as we continue to focus on our strategic initiatives and look to profitably expand our retail store count.”

Pritchard has been the CEO of Sunrise Beauty Studio, LLC since February 2009. Sunrise Beauty Studio provides the conceptualization, development and commercialization of third-party beauty care brands for major retail and wholesale customers. Pritchard was the president and CEO of Dean & Deluca, Inc., a retailer of gourmet and specialty foods, from June 2006 to November 2007 and was vice chairman of Dean & Deluca from December 2007 to November 2008. She was also the president and CEO of Organized Living, Inc., a retailer of home and office storage and organization products, from January 2004 until May 2005. From 1991 to 2003, Pritchard was an executive with Limited Brands, Inc., a specialty retailer, serving as president and CEO of Bath & Body Works. Pritchard currently serves as a director of Vitamin Shoppe, Inc. and has previously served as a director of Ecolab Inc., Borders Group, Inc. and Albertson’s, Inc.