Cabela’s has teamed up with Icebreaker, the New Zealand producer of merino wool apparel, to create a co-branded apparel line for men and women to be sold exclusively in Cabela’s U.S. retail stores and online fall of 2014.
Icebreaker’s merino wool is known for a highly functional design that endures rigorous wear regardless of weather conditions and exertion levels. Merino wool provides high insulation qualities, offers breathability to prevent overheating and clamminess, retains body heat when wet and is naturally odor-resistant.
The Cabela’s + Icebreaker collection consists of base, first and mid-layers and includes accessories for men and women that combine Icebreaker’s lightweight, soft, superfine merino fabrics with Cabela’s garment construction.
The companies released a two-minute video showcasing the collection and the benefits of Icebreaker merino.
