Cabela's Incorporated has added John H. Edmondson to its Board of Directors. Mr. Edmondson brings extensive merchandising experience and a strong marketing background to the Cabela's board. Most recently, he was with West Marine, Inc., serving as CEO from December 1998 until December 2004. Prior to joining West Marine, Mr. Edmondson held executive leadership positions with leading companies in the retail industry over the span of his 40-year career. He currently serves on the boards of The Vitamin Shoppe and the U.S. Coast Guard Foundation.


“When searching for directors, we seek individuals with the type of proven track record in merchandising, marketing and multi-channel environments John Edmondson has established over his impressive career,” said Dennis Highby, Cabela's President and Chief Executive Officer. “John is also an avid sportsman and outdoorsman, embodying the Cabela's lifestyle.”


“With this appointment, the board emphasizes its commitment to Cabela's continued growth in the retail industry,” Highby said.