Cabela’s announced Eva Shockey has officially joined the company’s pro staff roster as its newest brand ambassador.

Shockey will make in-store appearances, contribute to online content – including Cabela’s Deer Nation and Cook with Cabela’s, participate in live chats and much more.

Additionally, Shockey will post “Eva’s Picks” on Facebook, Instagram and Pinterest highlighting her favorite hunting and active gear.

Shockey serves as co-host on her father Jim Shockey’s TV show “Jim Shockey’s Hunting Adventures” on Outdoor Channel and makes regular appearances for various TV specials and red carpet events. Her experience in big-game hunting as well as in the areas of clean eating and living a healthy, outdoor lifestyle will provide valuable content and insights for Cabela’s customers and followers.

“Eva Shockey is an excellent addition to Cabela’s pro staff. She was raised in an outdoor lifestyle and looks to share her passion for that lifestyle with everyone she encounters,” said Andrea Crass, Director of Communications and Partnerships for Cabela’s. “We’re excited to welcome Eva to our team and are looking forward to her sharing her knowledge and insights with our customers.”

Shockey joins a team of experienced outdoor enthusiasts on Cabela’s pro staff who seek to share their passion for the outdoors with others. For more information regarding Cabela’s pro staff and brand ambassadors, visit www.cabelas.com/prostaff.

Cabela’s Incorporated, “the World’s Foremost Outfitter of hunting, fishing and outdoor gear,” offers thousands of products, including hunting, fishing, camping, hiking, boating and wildlife-watching gear, as well as clothing and outdoor-themed gifts and furnishings. The company is known for its strong brand and reputation for delivering quality merchandise, value and customer service.