Following 15 years of continued service with the company, Laurent Potdevin, Burton’s CEO, has decided to step down in order to pursue other opportunities. Following his departure, Laurent is expected to maintain a role in the company as a consultant and advisor.
Accordingly, Jake Burton, chairman and founder of the world wide snowboarding brand, will assume the executive responsibilities on an interim basis, while the company searches for a more permanent replacement.
“What started as a Vermont leap-of-faith 15 years ago turned out to be one hell of a ride,” said Laurent Potdevin. “It's been an incredibly fun, fast and productive time, which I truly enjoyed every day.”
In his time at Burton, Laurent played a key role in Burton's diversification efforts and helped maintain and strengthen Burton's brand position as a major player in the snowboarding industry.
