Buckle, Inc. has announced an exclusive partnership with rising country music star Lanie Gardner.
The singer, who rose to stardom on YouTube, stepped into the circle with her Grand Ole Opry debut on August 6 and will release her sophomore effort, Faded Polaroids, on September 5.
The apparel, footwear, and accessories specialty retailer will serve as Gardner’s exclusive outfitter for her upcoming performances and public appearances, providing her with denim and apparel.
Hailing from Burnsville, NC, which sits in the higher elevations north of Asheville, Gardner first captured attention in 2020 with a self-produced video performing Fleetwood Mac’s “Dreams” that debuted on YouTube and went viral. In the wake of her debut album, A Songwriter’s Diary, in October 2024, she will release Faded Polaroids on September 5, followed by a 23-city tour with Gavin Adcock.
Buckle, rooted in classic American heritage, complements Gardner’s rock-inflected country sound and twist on American style.
The retailer, founded in 1967, said it “stays true to its DNA as a denim destination with lived-in and comfortable yet statement-making style—the ideal counterpart to the music artist’s modern country aesthetic.”
The opportunities for Gardner to curate a stage-ready wardrobe that is both aspirational and accessible to her fanbase are limitless, and Buckle looks forward to seeing how she puts her own spin on the retailer’s denim, fashion tops, and exclusive labels like BKE,” the retailer said.
“I’ve always loved Buckle, so getting to collaborate with them is really exciting. Their style just fits me—laid-back but still cool—and it works perfectly for life on the road, whether I’m heading to soundcheck or hanging with the band,” Gardner offered.
“Lanie’s relatable and trend-setting style, plus her love of Buckle jeans, make her an authentic partner for us,” added Stacey Manary, VP of women’s merchandising, Buckle. “She brings a fresh energy to our Buckle brand, and we are so excited to join Lanie on her journey this year.”
Image courtesy The Buckle, Inc.
