BSN Sports has promoted Todd Northrop, formerly the VP of BSN Sports Collegiate Select Division, to SVP of the division.
With over 35 years of industry experience and as part of new leadership moves aimed at driving growth in the Collegiate Select Division, Northrop will lead its expansion, which supports over 1,100 colleges and universities, reaching roughly 300,000 student-athletes nationwide. His experience also includes working with industry leaders and organizations, including the LeBron James Family Foundation.
The division has also recently hired Mark De Feyter as a director, bringing over 20 years of experience with Adidas to round out a team serving collegiate customers alongside other major brands, which includes Nike, Under Armour, Puma, and New Balance.
De Feyter joins Bill Stote, senior vice president; Ray Buck, vice president; and Erika Whyte, director. They are supported by a leadership team with significant experience in each area of customer relationships, who include Lloyd Ribner, senior director of Sales and Strategy; Ellen Brooks, direct, Client Relations; Cole Benson, Licensing director; and Bobby Ayers, Collegiate Marketing manager.
“We’ve built a team that can provide support beyond delivering uniforms and gear,” said Dan Dickman, BSN Sports’s senior vice president of Collegiate Select. “Our complementary skillsets ensure we can tie all this support together through an “Across Campus” strategy that unifies each school’s athletic branding across the entire campus, helping build school spirit and stronger connections to other related departments like student life, club and rec Sports, and admissions. This team allows us to provide the right technology and people to offer a ‘one-stop collegiate shop’ to simplify coordinating these efforts across a single campus.”
Image courtesy BSN Sports
