BSN Sports formed a national partnership with The Sports Facilities Companies, which manages over 140 sports venues across the country through the SF Network. SFC welcomes more than 30 million athletes, coaches, families, and community members to its venues annually.
Through an opt-in structure, eligible SFC venues will have access to BSN Sports’ equipment, apparel, team shop solutions, customized program support, and brand activations. The partnership is designed to “help facilities enhance programming, elevate the guest experience, and expand access to the resources that help athletes and communities thrive.”
“BSN Sports and SFC share a deep belief in the power of sport to bring people together and strengthen communities,” said Ashley Whittaker, chief marketing officer for SFC. “By combining SFC’s national platform with BSN Sports’ leadership in team sports, we can create meaningful value for our venues, clients, athletes, families, and partners—and help more communities realize the full potential of their sports and recreation destinations.”
“Coaches are the Heart of the Game, and they need strong partners around them to create the experiences that help young athletes succeed,” said Avery Jessup, chief commercial officer at BSN Sports. “SFC brings together a remarkable national network of community destinations where coaches, athletes, and families come together. This partnership gives BSN Sports a meaningful way to support those leaders with the products, resources, and service that let them stay focused on the people and programs they lead.”
Image courtesy The Sports Facilities Companies
