BSN Sports has launched a new division, Club Direct, serving the youth club sports market. Brian Fleming, formerly BSN’s senior vice president of business development, collegiate, is running the business.
BSN, a division of Varsity Brands, said Club Direct represents the “most significant strategic expansion since its founding more than 50 years ago and establishes a new standard for reliability and performance in the club sports space.”
The division will support the equipment, footwear and apparel needs of coaches, fans and athletes at the youth sports level, including delivering decorated stock uniforms in as little as two days and custom-made-to-order uniforms in as as little as four weeks.
BSN said that before launching Club Direct, it commissioned its first annual Club Sports Index, a national study of what drives club sports athletes, parents and owners. The accompanying survey found nearly ninety percent of respondents view the time and money spent on sports as a smart investment for their future.
“Club Direct is more than a new division – it’s access to premium features not available anywhere else,” said Fleming, senior vice president and general manager of Club Direct for BSN Sports. “We offer the brands people trust and uniform exclusives, all delivered at a speed previously unheard of for youth club Sports. The findings from our Club Sports Index, plus my experience as a club parent, have shown me how missed deadlines, poor communication, and limited customization pull focus and energy away from what matters most – the athletes.”
“Helping teams perform at their highest level has always been at the heart of what we do at BSN Sports,” said Terry Babilla, president of BSN Sports. “We’ve built a solution centered on speed and accuracy to keep everyone gameday ready. By delivering what clubs need right when they need it, we’re setting a new standard for what’s possible.
Image courtesy USA Baseball
