Dallas College Athletics has reportedly entered into a multi-year agreement with BSN Sports to become a Nike-branded athletics program, positioning Dallas College as the first community college in Texas with this distinction.
The new partnership establishes BSN Sports, a division of Varsity Brands and a leading provider of team sports solutions, “as the preferred supplier of Nike uniforms, apparel, footwear, equipment and accessories for Dallas College Athletics, across seven campuses reaching 130,000 students in North Texas.” The campuses are in Brookhaven, Cedar Valley, Eastfield, El Centro, Mountain View, North Lake and Richland, and a dozen centers located throughout Dallas County.
“This is more than a uniform partnership. It is a statement about where Dallas College Athletics is headed,” said Lynn Nabi, executive director of athletics for Dallas College. “Aligning with the Nike brand strengthens our visibility, enhances the student-athlete experience and reinforces our commitment to competing and winning at the highest level of community college athletics.”
The branding agreement is expected to elevate the identity of Dallas College Athletics, enhance the department’s recruiting visibility, and position the college alongside peer institutions that leverage major athletic partnerships.
“Our team is excited to help bring the Nike brand to the student athletes, coaches, and fans that support all seven Dallas College campus athletic programs,” said Todd Northrop, SVP of collegiate and pro select divisions, BSN Sports. “Dallas College Athletics has done a great job building championship winning programs, and we’re going to bring this same standard to delivering apparel, gear and customer support.”
The partnership is said to “directly support student-athletes by ensuring access to high-performance, consistent Nike gear across all programs.”
Dallas College Athletics sponsors programs across multiple sports and has a long history of academic and athletic achievement, producing 17 championship teams in the last five years, more than 80 All-Americans and many student-athletes who continue their careers at four-year universities and beyond.
Image courtesy Dallas College Athletics
