BSN Sports completed the acquisition Milwaukee Sporting Goods (MSG) based in Menomonee, WI. MSG is the leading distributor of team apparel and equipment throughout the state of Wisconsin. MSG was formerly a member of the ADA buying group.
Greg Monfre, MSG’s president, and his team will join BSN Sports.
“With our strong relationships in the field coupled with the resources that BSN has to offer, we will be able to further solidify our commitment to the schools, leagues, student athletes and fans in our region,” said Monfre. “This allows our customers and sales professionals to continue to work with an organization that values personal service and custom solutions. ”
Acquisitions over the last year for BSN Sports, a division of Varsity Brands, have included Em-Roe Sporting Goods, B&B Athletics, Todd & Moor Sporting Goods, Westside Team Sports, F&F Sport Shop, Judge Little Co., Alabama's Olympia Sporting Goods and East Texas Sports Center. BSN now has 500-plus sales nationwide.
Said Adam Blumenfeld, BSN Sports’ chairman and CEO, “With the addition of MSG, we have added over 125 sales professionals in the last twelve months. We have recently added valuable teammates across the USA, including Kansas, California, Colorado, Utah, New Mexico, Washington, Oregon, Nevada, Alabama, Oklahoma, Mississippi, Ohio, New York, Florida and Tennessee. We will continue to seek out partners that share our values and have a passion for building lifelong relationships with customers.”