Boston-based Brunt Workwear is opening its first flagship store, “marking a major milestone in the company’s rapid expansion from a direct-to-consumer powerhouse to an omni-channel retailer.” The 3,000-square-foot storefront is situated at 70 Main Street in North Reading, Massachusetts, about a mile from the company’s headquarters.
The opening comes as Brunt, founded in 2019, started opening up wholesale accounts in 2024 and now sells to several national workwear retailers, including Boot Barn, Scheels, Super Shoes, and Trav’s Outfitter. Brunt said the store will enable consumers to see the brand’s full product line.
“In the trades, having the right gear is like having the right tool in your tool box,” said Eric Girouard, CEO and founder of Brunt, in a statement. “Comfort, fit, and performance have to be right, otherwise you are creating risk on the job. This is why we’ve always made it easy for our online customers to handle exchanges or returns at no cost, and why we’ve consistently grown our wholesale footprint across the country over the last two years. Now with our first flagship retail store, we have the opportunity to let our customers experience our full product line in a space that was built for them.”
The store was designed with a Brunt-wrapped NASCAR truck, a visual timeline of the brand’s history, and includes a hidden room where consumers can engage with Brunt’s product and insights teams to give feedback on new product and get a sneak peek at what’s coming next. Brunt said, “The result is more than a place to shop; it’s also an immersive environment that showcases the brand’s spirit and Brunt’s dedication to creating customer-first touchpoints that are authentic to modern tradespeople.”
A grand opening will be held on May 2 from 2 pm to 6 pm.
Image courtesy Brunt Workwear
