Brunt Workwear (Brunt) has appointed Scott Roberts, a longtime executive in the active lifestyle industry, as chief merchandising officer. Most recently, Roberts served as VP and head of Merchandising at the Columbia brand. He was at Columbia for nearly seven years, first joining the company as director of North America Footwear Merchandising and also serving as global head of Footwear Merchandising.
Prior to Columbia, Roberts spent over 15 years at Nike, leading global product creation and merchandising teams across multiple consumer categories.
“Scott played a critical role with brands known for blending innovation with reliable performance, but what also stood out to me is that he understands our mission and how important it is that we give our customers a seat at the table in an industry that has left them all behind,” said Eric Girouard, founder and CEO of Brunt Workwear. “He brings a fresh perspective and a clear focus on making sure Brunt delivers what our customers need. We’re fired up to bring him in, and to keep raising the bar for products that work as hard as our customers do.”
“I was drawn to Brunt because of how committed they are to putting trade workers at the center of everything they do,” said Roberts. “They’re not just rebranding the same old workwear. They’re innovating from the ground up based on what people actually need on the job. That kind of focus is what sets Brunt apart. They’re building a brand with purpose, and the potential for growth is unlimited.”
The addition of Roberts comes at a pivotal time for Brunt, following recent partnerships with the New England Patriots, the Gillette Stadium Field Crew and Boston Bruins star Charlie McAvoy, which have raised brand awareness.
Brunt Workwear was founded in 2020, and is based in North Reading, MA.
Images courtesy Brunt Workwear
