BRP Inc. has named Denis Le Vot as its new president and CEO, effective February 1, 2026, at which time José Boisjoli will retire as president and CEO of BRP and step down from his role as chair of the company’s Board of Directors (Board). Le Vot will also become a member of the Board of BRP.
The company also announced that Pierre Beaudoin, a current member of the Board, has been named chair of the BRP Board, effective February 1, 2026, while Barbara Samardzich will remain Lead Independent Director of the Board.
“As I conclude my time at BRP, I’m proud of what we have become. I’m confident that BRP is the best-positioned OEM in the industry and the timing could not be better for me to hand over the wheel to Denis, who will work alongside a solid executive team,” said José Boisjoli, chair of the Board and president and CEO of BRP. “I want to congratulate Denis on his appointment and wish him, and everyone at BRP, a successful adventure ahead.”
Lead Independent Director of the Board Barbara Samardzich commented, “The Board wants to thank José for his remarkable 36-year tenure with BRP, including 22 years as president and CEO. He spearheaded the company’s growth story, from a private company spin-off to a publicly-traded, global leading powersports OEM. We would like to express our gratitude to José for all his achievements throughout the years.”
Samardzich continued, “On behalf of the Board, I wish to welcome Denis to BRP. On the heels of a successful 30-year career in the automotive industry, Denis is poised to leverage his expertise to create value for all our stakeholders. The automotive industry shares multiple similar market dynamics with the powersports industry and we look forward to drawing on his wealth of experience in this sector. We are confident that Denis, along with BRP’s seasoned executive team, will advance the company’s M28 strategic plan and drive long-term growth to ensure it continues to solidify its position as a leading global powersports OEM.”
Denis Le Vot holds an engineering degree from the École des Mines de Paris (France). He joined Renault Group in 1990, where he gained experience and expertise over the next 30 years by holding several leadership positions in marketing, sales, after-sale services, as well as in operations and supply chain management, primarily in France, Russia, Belgium, Turkey and the United States. He has spent six years as the head of the Renault brand in Russia, before successively becoming SVP and chairman of Eurasia Region in 2016, and then SVP and chairman of Nissan North America. In 2019, he returned to France as SVP, Light Commercial Vehicles Business Unit, Alliance Renault-Nissan-Mitsubishi, and became a member of Renault Group’s Management Committee. In 2021, he was appointed EVP, CEO, Dacia Brand.
“I’m grateful for the trust the Board has placed in me, and I’m truly excited to embark on this new adventure and lead BRP into a new chapter,” “BRP is a company that distinguishes itself as a leader and has built a strong foundation for future growth. Its reputation for technological expertise, bold design vision, and market-shaping products is unmatched. I look forward to collaborating with the talented teams to further enhance BRP’s customers and dealers’ experience, and continue shaping the powersports industry.”
Le Vot added: “It’s also a privilege to continue the journey José started 20+ years ago, and I would like to congratulate him on his contribution to moving the industry forward.”
Pierre Beaudoin is a corporate director. Beaudoin joined the Marine Products division of Bombardier Inc. in 1985. Over the following years, he held vice-presidential positions for the Sea-Doo/Ski-Doo division before being appointed president of Bombardier Inc. in 1994. In 1996, he was promoted to president and chief operating officer (COO) of Bombardier Recreational Products. In 2001, he made the leap to Bombardier’s aerospace business and rose through the ranks to become president and COO of Bombardier Aerospace Services Limited. In 2004, in addition to his duties, he was appointed EVP of Bombardier Inc. and became a member of its board of directors. It was in 2008 that he was appointed president and CEO of Bombardier Inc., a position he held until 2015. He became executive chairman of the Board of Bombardier Inc. in 2015, then chairman in 2017, a role he still holds today.
Image courtesy BRP, Inc.
