Brooks Sports, Inc. inked a deal as the Official Running Shoe and Apparel Sponsor of SEAFAIR Sports. The recently signed sponsorship agreement gives hometown company Brooks exclusivity in the running shoe and apparel category for SEAFAIRs Marathon, Triathlon and Torchlight Run. The three events draw more than 26,000 fitness enthusiasts and spectators from the Northwest.
“SEAFAIR is excited to welcome Brooks as our official footwear and apparel partner for SEAFAIR 2007,” said Director of SEAFAIR Sports Mike Ogliore. “Brooks' long-standing tradition within the local running community only adds to the momentum we are witnessing heading into the third year of the Marathon. SEAFAIR and Brooks will provide a first-class experience to all participants of the SEAFAIR Sports calendar of events.”
Brooks connects with runners through strategic grassroots marketing activities such as its new partnership with SEAFAIR.
“Brooks is thrilled to participate in SEAFAIR-one of our regions most exciting and community-driven summer festivals,” said Brooks Events Marketing Manager Kim Anderson. “Bringing together crowds of enthusiastic runners in Brooks own backyard, SEAFAIR presents an amazing opportunity for us to connect with consumers in meaningful and inspirational ways.”
