Brooks Sports, Inc. delivered its sixth consecutive record year following a strategic product and distribution refocus and leadership team shift that occurred in 2001-a move that has resulted in tripling the company’s size.


In 2007, Brooks Sports grew overall brand sales revenue more than $30 million, or 17.5%, to more than $170 million. Domestic revenue saw a 20% jump relative to 2006, while international business pulled in an annual revenue increase in excess of 19%. Additionally, the company delivered record operating earnings in 2007, up 39% versus 2006. 


Brooks conducted 76% of its 2007 domestic business in the specialty running retail channel. Sports Marketing Surveys estimates the specialty running market grew 6% in pairs and 8% in retail dollars in 2007. Brooks’ footwear market share increased one point for the third consecutive year to 19%, strengthening the brand’s No. 2 position in this critical retail channel.


“We had a lot of fun in 2007 focusing on delivering top-notch products, efficient operations, and the best service you’d find the world over,” said Jim Weber, president and CEO of Brooks Sports, Inc. “Our team is enthusiastic about the year ahead, our potential growth, and the positive impact we can bring to our partners and consumers.”


Following are additional 2007 business highlights for Brooks:



  • “At Once” fill-in order trends, an indicator of retail sell-through of products, drew a 21% domestic increase over 2006.
  • For the tenth consecutive season, Brooks was ranked No. 1 by Sports Marketing Surveys last fall for in-house customer service and product delivery in the specialty running channel.
  • For the second consecutive season, Brooks was ranked No. 1 last fall in Sports Marketing Surveys’ Dealer Confidence Index, which measures specialty running retailers’ overall impressions of each brand and the company it represents.
  • The Adrenaline™ GTS became Brooks’ first footwear style to sell more than 1 million pairs in a year, a significant milestone for a brand Brooks’ size. 

After its first full year of operation under the Brooks Sports, Inc. umbrella, Moving Comfort reports these additional 2007 business highlights:



  • Domestic sales revenue saw an 18% jump relative to 2006.
  • Moving Comfort shipped more than 700,000 sports bras in the U.S. in 2007; the brand experienced a 30% increase in sports bras invoiced relative to 2006.
  • Within Fleet Feet stores, Moving Comfort experienced 30% growth over 2006 to become the No. 2 apparel brand closing in on Nike.
  • Moving Comfort unveiled its new logo and began the process of rebranding via new hangtags, in-store fixtures, business collateral, catalogs, and more.

Momentum into 2008 remains solid for both brands, particularly in light of retailer caution regarding the economy. For the balance of the year as of March 9, 2008, Brooks’ business posted a 24% future order backlog increase, lead by an International gain of 42%. Worldwide future order backlog for Brooks and Moving Comfort combined was up 18% compared to last year at the same time.