Brooks Running reported revenues rose 16 percent in 2025, with 13 percent growth in North America and accelerating growth internationally. Sales advanced 22 percent in EMEA (Europe, the Middle East and Africa) and 66 percent in APLA (Asia Pacific and Latin America), led by a 245 percent surge in China.

Brooks said the results contributed to a 14 percent compound annual growth rate over a nearly 25-year growth period.

Brand Highlights

  • Brooks achieved the No. 1 market position in performance running footwear at U.S. specialty retail in Q4, according to Upper Quadrant Specialty Run Market Data for October and November 2025.
  • In North America, the BrooksRun Club, the brand’s loyalty program, surpassed two million members, doubling year-over-year.
  • In EMEA in 2025, while the performance running footwear market grew 14 percent in France and 21 percent in Germany, Brooks outpaced both with 22 percent and 28 percent, respectively, according to Circana. In Germany, Brooks secured the No. 1 market position in adult performance running footwear priced at €90+ in 2025, according to Circana.
  • On Strava, Brooks’ combined NA and EMEA run clubs exceeded 785,000 members, more than any other run brand on the app, and running clubs more than tripled in 2025.

“Running continues to gain extraordinary momentum around the world as more people choose movement as part of their approach to health and wellness,” said Dan Sheridan, Brooks CEO. “Our opportunity ahead is incredibly exciting, and I have great confidence in the entire Brooks global team. Following a record 2025, we enter 2026 energized by the innovations and programs we’ll deliver to runners and retailers worldwide.”

Product Performance
Brooks reported that 10 of its footwear styles in 2025 posted year‑over‑year revenue growth of 20 percent or greater. The Glycerin series, featuring its latest DNA Tuned midsole foam, “delivered 33 percent revenue growth and a 27 percent increase in unit sales year-over-year, accelerated by a 46 percent year-over-year revenue surge in Q4.” The Brooks Adrenaline GTS, celebrating its 25th anniversary, reached double-digit full-price growth as a brand top seller.

Launches included the Glycerin Flex, which, according to Brooks, features “an industry-first articulated, strategically segmented midsole.” At Paris Fashion Week in January 2025, Brooks showcased a lifestyle footwear collection. Brooks also partnered with streetwear artists on collaborations, including the Brooks x Staple Adrenaline GTS 4 with New York-based Jeff Staple and the Brooks x RSVP Gallery Caldera 8 with Chicago’s Don C.

Image courtesy Brooks