Brooks Running reported sales grew 23 percent in the first quarter, supported by 20 percent growth in North America and 30 percent currency-neutral growth in Europe, the Middle East, and Africa (EMEA). Sales in China vaulted 136 percent year over year.

Brand Highlights

  • Brooks maintained its leadership position in the run space in Q1, achieving No. 1 market share in performance running footwear at U.S. specialty retail, according to Upper Quadrant Specialty Run Market Data from January to March 2026.
  • At the national retail, Brooks held roughly 20 percent market share for the 11th consecutive quarter, according to Circana. Core franchises ranked as three of the top five styles in the first quarter, collectively accounting for over 12 percent of all performance running footwear sales.
  • In Germany and France, Brooks outpaced the market for all price points on a rolling year basis, delivering 24 percent and 15 percent growth, respectively, according to Circana.

“I’m incredibly proud of the progress we made in Q1 to launch new innovation into the market and introduce our brand to more runners around the world,” said Dan Sheridan, Brooks Running CEO, in a statement. “Across product, experiences, and how we show up for the sport globally, our teams are executing at the highest level and earning runners’ trust every day. Our record quarter is proof our long-term strategy is resonating.”

Product Performance
Among franchises, the Glycerin delivered 34 percent year-over-year growth globally. In its 25th year, the Adrenaline GTS also posted strong gains, up 31 percent year over year for the quarter. Across performance racing, the Hyperion Elite franchise grew 114 percent year over year, with the broader Hyperion family up 32 percent and Hyperion Max up 64 percent. In trail, the new Cascadia Elite contributed to the brand’s overall trail styles growing 59 percent year over year in Q1.

The Glycerin Flex, introduced on February 1 and supported by Brooks’ first-ever 3D out-of-home takeover in Times Square, represented 4 percent of Brooks’ global footwear revenue by the end of its first quarter. The style reportedly features “an industry-first articulated, strategically segmented midsole.”

Brooks and runDisney’s collection of limited-edition performance footwear, supported by exclusive product drops and events, again saw strong demand. Sales across race weekends, including Walt Disney World Marathon Weekend and Princess Half Marathon Weekend, broke records for both expo and e-commerce sales in Q1.

Brooks’ Q1 lifestyle offerings delivered a more than double year-over-year increase, supported by the Brooks x STAPLE Cascadia STAPLE Cascadia 1 and Brooks x STAPLE Ghost Trail debuting at Paris Fashion Week in January as well as the February launch of the Adrenaline GTS 10.

Brook’s release also noted that during the quarter it “evolved its leadership and operating structure to power its next phase of global growth, strengthening both long-term enterprise vision and regional execution as the brand continues to scale worldwide.”

Among the changes, Brooks promoted Carson Caprara to chief product officer, elevated Melanie Allen’s responsibilities as chief marketing officer, and promoted Mike Billish to a new role as SVP and general manager of the Americas. Claire Wood, formerly at Sorel and New Balance, joined Brooks as VP of Footwear Product Strategy.

Brooks is a subsidiary of Berkshire Hathaway Inc.

Image courtesy of Brooks Running