Brooks Running reported sales jumped 17 percent in the third quarter, marking its ninth consecutive quarter of year-over-year growth with all regions and channels delivering double-digit gains.
The increase was supported by accelerated growth overseas. Year-to-date sales grew 23 percent in the Europe, Middle East, and Africa (EMEA) region and 82 percent in the Asia Pacific and Latin America (APLA) region year over year.
Brooks said it continues to benefit from its “unwavering focus on runners” as well as strong broader demand for performance running footwear. Building on this, Brooks noted that in the U.S., adult performance running footwear increased 13 percent in Q3, according to POS data from Circana.
Amid this broader strength, Brooks achieved No. 1 market share at national retail, according to Circana. Year-to-date through Q3, Brooks held three of the top six spots in adult performance footwear styles sold at U.S. national retail.
Internationally, Brooks grew by 15 percent in France and 29 percent in Germany, outpacing the overall performance of running footwear, which grew by 9 percent in France and 23 percent in Germany, according to Circana. Brooks said the momentum led the brand to catch the market leader position in Germany, now sharing the spot in this segment.
Brooks also highlighted a new survey of global runners from Running USA, which showed that Brooks retained its top spot as the favorite brand of shoes for both training and racing, with over 20 percent share in each category.
“Our entire global team wakes up every day thinking about the runner – how they move, what they feel, the experience they desire and expect from their Brooks gear,” said Dan Sheridan, Brooks Running CEO. “I am super proud of the way Brooks is executing, even against a backdrop of continued economic impacts and uncertainty. More people around the world are running and choosing an active lifestyle and Brooks is central to their health and wellness goals.”
Product Highlights
In Q3, Brooks launched five footwear styles across three core performance categories: cushion, trail and speed, driving the 17 percent growth in the period. The brand also previewed the Cascadia Elite, a shoe that Brooks reports “elite trail athletes scored 12 first place finishes and 30 podiums this season.”
Core franchises continued to post gains with the Adrenaline GTS up 20 percent and Glycerin up 29 percent, while full-price products grew 21 percent.
Brooks also reported its RSVP Gallery Caldera 8, a new addition to its lifestyle collection, “drew strong interest from new and existing customers.” Developed in collaboration with RSVP Gallery, co-founded by Chicago-based streetwear designer Don C, the Caldera 8 joined new colorways of the Adrenaline GTS 4, Cascadia 1 and Chariot in Q3 among its lifestyle offerings. Through its relationship with runDisney, Brooks launched the limited-edition Ghost 17 runDisney Halloween at the Disneyland Halloween Half Marathon in September.
Activations and Ambassador Highlights
Brooks held several activations in the quarter, including the House of Mountains at Ultra-Trail du Mont-Blanc (UTMB) in Chamonix, France, the Hyperion Houseboat at the TCS Sydney Marathon in Australia, and Hyperion Houses at the Tokyo and Berlin marathons. The brand debuted as a sponsor of England’s AJ Bell Great North Run, the world’s largest half-marathon, with over 60,000 participants.
At UTMB’s Experience Trail Courmayeur, Brooks noted it “was the most represented brand in the men’s top 10, led by Remi Leroux (5th), Gianluca Ghiano (6th), and Dan Curts (9th).” At the World Athletics Championships, Brooks sponsored the three U.S. women’s marathoners: Erika Kemp, Jess McClain and Susanna Sullivan, with Sullivan and McClain finishing in the Top 10.
Image courtesy Brooks
