Brooks-Range Mountaineering Equipment, a manufacturer of backcountry and mountaineering gear, said that starting immediately, The C.O.R.E. Group (Canadian Outdoor Retail Experts) will be handling sales in Canada, including territory from British Columbia to Manitoba.

The CO.R.E. Group is a father-daughter team who has extensive outdoor and retail experience in the Pacific Northwest and western Canada.  Lead by Mark Hall and his daughter, Kaila Hall, the agency will open new retail channels for Brooks-Range in Canada.  Mark Hall has worked in the industry as part of a Search and Rescue organization and has first-hand knowledge about the Brooks-Range products he’ll be selling. Kaila Hall has extensive retail experience that will give the team a strong understanding of what dealers are looking for and how to merchandise the Brooks-Range products.  Together they make a strong sales team for Brooks-Range.

“Canada is an extremely important market for Brooks-Range so adding C.O.R.E. to the team will be instrumental in helping us increase the brand awareness among Canadians,” said Matt Brooks, President of Brooks-Range Mountaineering Equipment Co.  “By expanding our sales presence in Canada, Brooks-Range will continue its strong growth pattern and increase awareness among a broad range of consumers, including professional guides, SAR programs, backcountry skiers and the casual outdoor enthusiast.”