Brooks-Range Mountaineering Equipment said it added an e-commerce option to the company's Facebook page. In early 2011, Facebook announced that business pages would be able to add a shopping feature to their Facebook page and Brooks-Range is among an early wave of outdoor brands testing the new sales channel.
Fans of Brooks-Range can now see all the company's product offerings on Facebook and load up a shopping cart without leaving the Facebook page.
“We hear about consumers spending more and more time on Facebook and it being a primary means of information about a company, so it is clearly a natural extension for people to be able to shop on Facebook,” said Matt Brooks, president of Brooks-Range Mountaineering Equipment Co. “By adding the shopping cart to our Facebook page, we are employing the latest technology options and leveraging our ability to engage with our customers in the social media stratosphere. Facebook seems like the perfect way to optimize our customer networks and drive revenue.”
Brooks-Range is a manufacturer of mountaineering and outdoor equipment located in Fremont, CA.
