Brooks Running signed on as the Official Footwear Partner for Crystal Palace Football Club, marking its first sponsorship with an English Premier League soccer club. As part of the agreement, the Brooks logo will feature prominently on the front of all training, travel, walkout and warm-up apparel worn by Crystal Palace’s men’s and women’s first teams.
The agreement does not cover matchday kits or playing cleats.
The partnership will also give Brooks a major presence at Selhurst Park, with branding across pitchside and digital ribbon LEDs, stadium screens and TVs, static stadium assets and the Club’s media backdrops. Beyond the Club, Brooks will become a sponsor of Palace for Life’s Marathon March this October. The annual event raises funds for the Club’s official charity and its work supporting youth across South London.
Paul O’Brien, chief commercial officer at Crystal Palace FC, said: “We’re incredibly excited to welcome Brooks to Crystal Palace. It is a fantastic global brand with a real passion for sport, performance and getting people moving, and we think there is a very natural fit between Brooks and the Club.”
Melanie Allen, chief marketing officer at Brooks Running, said, “Running is fundamental to football. Every match is built on endurance, speed, and movement, so there’s a natural connection between the gear elite athletes need to train and the performance products Brooks has spent decades perfecting. Connection with runners, wherever they find their sport, is central to our global growth. This partnership connects us with millions of footballers and fans who already understand the discipline, commitment, and performance mindset at the heart of running.”
Image courtesy of Brooks Running
