Broder Bros., Co. announced results for its fourth quarter and fiscal year ended December 25, 2004 closing a year which produced strong improvement in revenues and profitability.

The company acquired Alpha Shirt Holdings, Inc., the parent of Alpha Shirt Company, on September 22, 2003 and NES Clothing Company on August 31, 2004. Actual results in this release include the results of Alpha and NES from the respective dates of acquisition. Pro forma results reflect the combined operations of Broder, Alpha, NES and other acquired businesses for all periods presented. On November 23, 2004, the company issued an additional $50.0 million aggregate principal amount of its 11 1/4% Senior Notes due 2010. Pro forma results reflect the interest impact of the Notes and corresponding reduction in borrowings under the company's line of credit as if the issuance of the Notes had occurred on the first day of fiscal year 2003.


Fourth Quarter 2004 Results Compared to Prior Year

Fourth quarter 2004 net sales were $242.0 million compared to $201.9 million for the fourth quarter 2003. Fourth quarter 2004 income from operations was $8.5 million compared to a loss from operations of $(5.6) million for the fourth quarter 2003. Fourth quarter 2004 net income was $0.8 million compared to a net loss of $(7.5) million for the fourth quarter 2003.


Fourth Quarter 2004 Pro Forma Results Compared to Prior Year Pro Forma

Pro forma fourth quarter 2004 net sales of $242.0 million improved over pro forma net sales of $234.6 million for the fourth quarter 2003. Pro forma fourth quarter 2004 income from operations of $8.9 million increased from the pro forma loss from operations of $(4.9) million for the fourth quarter 2003. Pro forma fourth quarter 2004 earnings before interest, taxes, depreciation and amortization (EBITDA) of $14.2 million improved over pro forma EBITDA of $1.7 million for the fourth quarter 2003.

Actual and pro forma results include the impact of certain restructuring, integration and other highlighted charges discussed below. Excluding these highlighted charges, pro forma fourth quarter 2004 EBITDA was $16.9 million, compared to $12.7 million pro forma EBITDA for the fourth quarter 2003.


Full Year 2004 Results Compared to Prior Year

For fiscal year 2004, net sales of $877.4 million exceeded actual net sales of $487.8 million for fiscal year 2003. Fiscal year 2004 income from operations of $26.0 million compared to a $(6.0) million loss from operations for fiscal year 2003. The fiscal year 2004 net loss was $(1.5) million compared to a net loss of $(12.5) million for fiscal year 2003.


Full Year 2004 Pro Forma Results Compared to Prior Year Pro Forma

Fiscal year 2004 pro forma net sales of $967.2 million improved over fiscal year 2003 pro forma net sales of $921.8 million. Fiscal year 2004 pro forma income from operations of $29.5 million improved over the pro forma income from operations of $10.5 million for fiscal year 2003.

Excluding the highlighted charges discussed below, pro forma fiscal year 2004 EBITDA was $58.9 million, compared to $45.3 million for fiscal year 2003.


Restructuring and Integration Activities

Throughout 2004 the company successfully completed various restructuring and integration activities related to the September 2003 combination of the Broder and Alpha businesses. The fourth and final stage of this plan, migration of the order entry system onto a single platform, was completed in October 2004. Since the announcement of the Broder and Alpha merger, the company has successfully closed five distribution centers, three of which were closed in 2003, and two in 2004.

In connection with the acquisition of NES, the company has identified cost saving opportunities of $1.6 million including the closure of a distribution facility in March 2005. With the closure of this distribution facility, and progress to date toward reduction of certain redundant general and administrative positions, the NES restructuring and integration is already generating expected savings, and is expected to be substantially complete by the end of 2005.


Pro Forma Segment Results

The company has three operating segments. The Broder division generated fourth quarter 2004 net sales of $91.3 million compared to $93.6 million in the fourth quarter 2003. The Alpha division generated fourth quarter 2004 net sales of $116.9 million compared to pro forma net sales of $108.3 million in the fourth quarter 2003. The NES division generated pro forma net sales of $33.8 million in the fourth quarter 2004, compared to pro forma net sales of $32.7 million in the fourth quarter 2003.

For fiscal year 2004, the Broder division generated net sales of $380.0 million compared to pro forma net sales of $374.7 million in fiscal year 2003. Fiscal year 2004 net sales for the Alpha division were $454.5 million compared to pro forma net sales of $423.9 million in fiscal year 2003. Fiscal year 2004 pro forma net sales for the NES division were $132.7 million compared to pro forma net sales of $123.2 million in fiscal year 2003.


Business Outlook

“We are very pleased with our completion of the Alpha integration process and the ensuing results we have enjoyed from the combination of the businesses,” said Vince Tyra, Chief Executive Officer. “We now look forward to leveraging our most recent acquisition of NES with equal success. While 2004 was a terrific year, we remain focused on enhancing our position as a market leader while improving the profitability of the business. Our recent launch of four new private label brands and the planned April 2005 opening of our newest distribution center in Seattle are just two of our strategic initiatives designed to meet both objectives.”

CONSOLIDATED STATEMENTS OF OPERATIONS
           FOR THE THREE AND TWELVE MONTHS ENDED DECEMBER 25, 2004
                            (dollars in millions)
                                 (Unaudited)

                                                Three Months Ended
                                              Actual        Pro Forma (1)
                                          2004     2003     2004     2003


  Net sales                              $242.0   $201.9   $242.0   $234.6
  Cost of sales                           197.1    167.2    196.7    194.4
     Gross profit                          44.9     34.7     45.3     40.2

  Warehousing, selling and
   administrative                          29.1     25.7     29.1     29.5
  Restructuring and asset impairment
   charges                                  1.1      9.1      1.1      9.1
  Management fee                            0.9      -        0.9      -
  Stock-based compensation                  0.2      -        0.2      -
  Depreciation and amortization             5.1      5.5      5.1      6.5
     Total operating expenses              36.4     40.3     36.4     45.1

     Income (loss) from operations          8.5     (5.6)     8.9     (4.9)
  Other (income) expense
     Interest expense, net of change in
      fair value of interest rate swaps     7.6      7.0      8.1      8.0
     All other expense (income)            (0.2)    (0.1)    (0.2)    (0.1)
     Total other expense                    7.4      6.9      7.9      7.9

     Income (loss) before income taxes      1.1    (12.5)     1.0    (12.8)

  Income tax provision (benefit)            0.3     (5.0)     0.3     (5.2)

     Net income (loss)                     $0.8    $(7.5)    $0.7    $(7.6)

  Reconciliation to EBITDA
     Net income (loss)                     $0.8    $(7.5)    $0.7    $(7.6)
     Interest expense, net of change in
      fair value of interest rate swaps     7.6      7.0      8.1      8.0
     Income tax provision (benefit)         0.3     (5.0)     0.3     (5.2)
     Depreciation and amortization          5.1      5.5      5.1      6.5

  EBITDA                                  $13.8     $0.0    $14.2     $1.7


                                               Twelve Months Ended
                                             Actual         Pro Forma (1)
                                          2004     2003     2004     2003


  Net sales                              $877.4   $487.8   $967.2   $921.8
  Cost of sales                           720.1    411.1    793.5    766.2
     Gross profit                         157.3     76.7    173.7    155.6

  Warehousing, selling and
   administrative                         106.1     62.7    116.8    112.7
  Restructuring and asset impairment
   charges                                  3.5      9.1      3.5      9.1
  Management fee                            1.9      0.6      1.9      -
  Stock-based compensation                  0.2      -        0.2      -
  Depreciation and amortization            19.6     10.3     21.8     23.3
     Total operating expenses             131.3     82.7    144.2    145.1

     Income (loss) from operations         26.0     (6.0)    29.5     10.5
  Other (income) expense
     Interest expense, net of change in
      fair value of interest rate swaps    28.5     14.6     32.0     32.0
     All other expense (income)             0.4      -        0.4      0.7
     Total other expense                   28.9     14.6     32.4     32.7

     Income (loss) before income taxes     (2.9)   (20.6)    (2.9)   (22.2)

  Income tax provision (benefit)           (1.4)    (8.1)    (1.4)    (8.8)

     Net income (loss)                    $(1.5)  $(12.5)   $(1.5)  $(13.4)

  Reconciliation to EBITDA
     Net income (loss)                    $(1.5)  $(12.5)   $(1.5)  $(13.4)
     Interest expense, net of change in
      fair value of interest rate swaps    28.5     14.6     32.0     32.0
     Income tax provision (benefit)        (1.4)    (8.1)    (1.4)    (8.8)
     Depreciation and amortization         19.6     10.3     21.8     23.3

  EBITDA                                  $45.2     $4.3    $50.9    $33.1


  (1)  Pro forma results give effect to acquisitions and financing
       transactions as if they had occurred at the beginning of the periods
       presented.  Acquisitions and related financing transactions for
       which pro forma effect is given, include: (i) acquisition of T-
       Shirts & More, Inc. in June 2003; (ii) acquisition of Alpha Shirt
       Holdings, Inc. in September 2003; (iii) acquisition of NES Clothing
       Company in August 2004; and (iv) financing of $50 million additional
       Senior Notes in November 2004.  For additional information regarding
       these transactions see our Form 10-K for fiscal 2004 on file with
       the Securities and Exchange Commission.