Brixton, a provider of apparel, headwear and accessories in the action sports space, has hired Mike Lawson as director of U.S. sales. Most recently Lawson managed national sales for the action sports division of Amer Sports, overseeing U.S. sales for Salomon Snowboards, Bonfire and Nikita.

Lawson overall has more than 16 years of experience in the action sports industry including over six years at Sole Technology as the national sales manager for Emerica and Altamont.

In his new role, Lawson will be responsible for Brixton’s domestic sales strategy including distribution, planning and sales rep management.

“We are excited to bring on someone with Mike’s ability to lead our U.S. sales team,” said Brixton co-founder and General Manager Jason Young. “Mike is well respected and comes to us with the knowledge and experience needed to help the continued growth of Brixton.”

“I’m extremely grateful for the opportunity to be a part of such an incredible brand,” said Lawson. “Brixton is one of those brands that you don’t find everyday. It’s a special time for the company and I am looking forward to working with a group of talented, passionate and like-minded people.”

Founded in 2004, Brixton is the collaboration of three friends who wanted to convey their lifestyle through unique products. Based in Oceanside, CA, Brixton manufactures a full line of apparel, headwear and accessories and is distributed in over 30 countries.