British travel brand Antler has acquired U.S. luxury fashion and luggage brand Paravel, which was previously in liquidation, to build a global house of travel brands.
The acquisition followed Paravel’s bankruptcy filing, and Antler purchased the brand’s assets after becoming the highest bidder.
With the acquisition, Antler and its holding group, Strand, now own and operate three global brands under the ATR Group. Each brand holds a market position inspired by its domestic market — Antler (UK), Nere (Australia) and Paravel (USA).
With the acquisition, Antler said it had “launched a global House of Travel Brands strategy with sales growth expected to be more than £100 million by 2029.”
“This acquisition reinforces our ambition to become a leading global house of travel brands. With Antler, Nere and Paravel under one roof, we now serve a diverse range of travel lifestyles and consumers internationally. Each brand offering its own unique voice, product range, and market appeal,” said Kirsty Glenne, managing director.
Paravel stated that Antler’s “brand identity will be preserved and revitalized under Antler’s leadership, with a relaunch for the brand expected in 2026. Timing and details will be announced in due course.”
Image courtesy Antler
