Boyd Cycling, based in Landrum, SC, appointed cycling industry veteran Christopher Zigmont as chief growth officer, a new title that includes oversight of all sales and marketing.
Zigmont was, most recently, director of marketing and D2C, North America, at Vittoria Group. Former roles include business director, North America, Play Sports Group; road brand director, SRAM; president & CEO, Pedro’s Inc.; and director of sales and marketing, Mavic USA.
“Chris brings exactly the kind of leadership and energy Boyd needs as we enter our next phase of growth. His deep experience in the cycling industry, combined with his passion for building strong dealer relationships and creating meaningful customer experiences, makes him an exceptional addition to our team. As we continue expanding our product lineup and investing in innovation, Chris will play a key role in growing our brand, strengthening our dealer network, and helping more riders experience what makes Boyd different. We’re thrilled to welcome him to the team,” said Nicole Johnson, CEO and co-founder at Boyd Cycling.
“I couldn’t be more delighted. We’ve gotten to know each other over the past decade, and I simply love what they’ve created. I’ve spent about half of my career marketing global wheel brands, and I’m excited to bring all I’ve learned to bear with Boyd Cycling,” commented Zigmont.
Images courtesy Boyd Cycling
