The Boulder Outdoor Specialty Group, formerly American Recreation Products, retained Pale Morning Media as their public relations Agency of Record. Effective January 1, Pale Morning Media became the official representative of Kelty, Kelty K.I.D.S., Sierra Designs, Ultimate Direction, Slumberjack and Wenger.
“We have stories of innovation, value and heritage that need to be told. Pale Morning Media has the ability, perspective and experience to help us tell those stories,” said Kenny Ballard, president of the Boulder Outdoor Specialty Group.
In addition to representing Kelty and Kelty K.I.D.S. since 2002, Pale Morning Media founder Drew Simmons calls Boulder his hometown. The expansion of Pale Morning Medias role follows the recent announcement of a new organizational structure in the Boulder Outdoor Specialty Group.
Pale Morning Medias work with the Boulder Outdoor Specialty Group will provide both individual brand initiatives as well as group-wide strategic balance.
“Its an extremely exciting time in Boulder. While the Boulder Outdoor Specialty Group is realizing the opportunities of a new vision, the city of Boulder itself continues to build on its prominence as the most influential city in the outdoor world,” said Simmons.
