Bombas will open its first store this fall in New York City, followed by locations in Austin, TX, and Boca Raton, FL. These will mark the company’s first physical stores.

The first store opens Friday, October 17, on Bleecker Street in New York City. Additional locations in Austin, TX, and Boca Raton, FL are set for later this fall. Bombas CEO Jason LaRose told Business of Fashion, “The test really for us is to do a few stores, see how the customer responds.”

While wholesale accounts for less than 10 percent of Bombas’ sales, since launching with socks in 2013, the company has expanded into t-shirts, underwear and, most recently, footwear.

LaRose said Bombas is on track for $500 million in sales in 2025.

Image courtesy Bombas