Bogs Footwear has picked Momentum Media PR as its agency of record. The all-weather footwear manufacturer selected Momentum for their results-driven approach to public relations and proven record of success in the footwear, active lifestyle, and outdoor markets.
“Momentum is recognized for bringing brands beyond one core or niche market, and we’re looking forward to the results they’ll generate in elevating our brand awareness and varied product collection across a broader range of consumers,” said David Cook, Marketing Director for Bogs.
“Bogs is a brand with a really strong connection to its customers,” said Alycia Cavadi, President and founder of Momentum Media PR. “Those who wear them from the farm to the urban market love them and are loyalists. We’re excited to help bring Bogs to a broader consumer base that lives life outdoors, anywhere.”
Momentum will be working alongside Bogs as it introduces new innovations and styles in 2014, including a casual collection for both men and women.